Amazon PPC is critical to your success in driving traffic to your listings. We set up segmented advertising campaigns on Amazon that cover all potential customers.
We find the most optimal keywords for your products.
We scope out the competition and use their keywords to optimise your listings.
Our Ad Setup Service:
Keyword
Research
Amazon PPC Optimization
(Paid Advertising Within Amazon)
Reduce ACOS
Increase Sales
Weekly Reports
Campaign Manual
Defense ASIN Targeting Campaign
Sponsored Display
Video Ads
Types of advertising campaigns we work with within Amazon:
Auto Campaign
Brand Campaign
Competitor Brand Campaign
Competitor ASIN Campaign
We add the keywords in the following three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids ongoing accordingly.
1
Broad match
Genetically targets the keywords, can have other words in search results mixed in. Generates the most impressions
2
Phrase match
Must contain the phrase, can have other words in search result
3
Exact Match
Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format
Once we have the entire strategy, we take care of optimising the campaigns and developing a comprehensive plan which will show a road map which will go according to the objectives that are had as a company to be able to achieve them.
Perhaps this point is one of the most important to be able to scale the business so we take every detail that may be and prepare a founded budget to achieve short and long-term goals.
